Manufacturing smartphone Sony reportedly is at stake. According to a recent report, senior Japanese electronics giant, Kazuo Hirai gives a chance for one more year for the team at the company's smartphone division to prove to themselves that they could occupy a respectable position in the gadget market.
That is, if the division is not able to show the existence, or give you an advantage in 2016, as contemplated by Kazuo Hirai, officials will think for some "alternative options" for the division, including the possibility to get out of this business as a whole.
Reported that for its own mobile division, the losses suffered by Sony increasingly larger. Starting from the month of April were $ 310 million, up estimate has now reached $ 480 million. The problem, Sony such as not being able to get a boost in the smartphone market. For example, in the US, smartphone Sony only has a market share of 1% only. In fact, in his own country, Japan, the market share figures showed only 17.5%, which made Sony look lost in his own house. Mouse Wireless
Another problem is Sony has difficulties to make a profit from the smartphone sector of the middle class. Of course, this is caused by a very tight competition thanks to the arrival of Chinese producers of plains that enliven the competition in this segment, plus a more affordable price.
Some time ago, three variants of the Sony Xperia Z5 has been launched and gain the attention of fans of smartphones, especially for the Xperia series Z5 Premium. This can not be separated from the 4K display features a resolution of 2160 x 3840, which makes the Xperia Z5 Premium as the first smartphone in the world that uses the display. But sales, especially in the US, where Sony does not have a close cooperation with mobile operators in the country, it seems less so enjoyable. And if this continues to happen, it is not impossible smartphone Sony will go into the history books faster.
